The Point Company was founded with the sole aim of helping you to grow more quickly by giving you access to the most qualified sales talent for your company. Our team knows what it takes to find, hire, and onboard the perfect candidates for your outbound sales team.

With our extensive experience in scaling-up outbound solutions, we’ll work seamlessly with you to achieve maximum effectiveness and efficiency, right out of the gate.

Our mission is to provide top-tier services that will give your reps more time with strategic leads, whilst rapidly generating new revenues through high-level customer acquisitions

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The Point Company 

Providing your company with the business leads that are right for you; the leads that will become your customers.

Lead generation

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

Providing competitive advantage to companies by market research insights into competitor and service provider landscapes.  Empowering companies to know who their customers are, and who their new customers should be.  Enabling companies to have the knowledge and expertise to make the right procurement and supply decisions, so that they select the best business partners to enable stability, profitability and growth.

Market Research

Delivering actionable insights into a competitor landscape: driving decisions on market strategy, enabling market penetration, enhancing customer centricity and loyalty, grow service offerings, and revealing market disruptors.

Enabling the right marketing decisions to be made, and avoiding poor investment decisions.



Market Intelligence includes Competitor Intelligence, which is informed by competitor tracking, and identifies potential risks and threats posed by competitors.    Competitor Intelligence allows for benchmarking of performance and growth.


Market Intelligence

Providing the information needed to drive company growth, identify strategic opportunities, and manage supply chain risk. Key use cases are for corporate sales, marketing, procurement, finance, and investment functions. 

B2B data service providers source information from public and private sources.  GDPR compliance is a requirement: with regard to personal data, data owners must have consented or 'opted in' for their data to be shared.




B2B data

Providing technology, services and support for Business Process Outsourcing or BPO: where business functions and processes are outsourced to a third party.

BPO is performed for reasons including increasing efficiency of operations, reducing costs, and gaining external expertise and competitive advantage.

BPO can be for the repetitive transactional elements, or can include entire business functions.

Outsourced business processes can be performed purely by remote teams, or remote teams and a combination of Robotic Process Automation / RPA and Artificial Intelligence / AI, or can be performed purely by RPA and AI with internal functional oversight.

BPO can be performed for any business function, including both operational functions common to all businesses, including Finance, Sales, Marketing, IT and Technology, Legal, Human Resources / HR, Customer Service, Public Relations / PR, but also creative and IP generative functions, such as software development, branding, and product design.

By outsourcing business processes, a company can leverage both the experience and technology implemented efficiencies of the specialist: avoiding the costs of recruitment, employment, and avoiding the cost re-inventing the wheel for common functions, enabling a business to focus on the service and product offerings that deliver the core value to the client.

Business Process Outsourcing - BPO

Sales enablement delivers higher sales volumes, greater levels of opportunity conversions, and overall increased sales efficiency.

Sales enablement can be provided by internal sales and marketing functions, external advisory and consulting services, and / or by platforms and technologies that enable insights into sales performance, and identify behaviours, strategies, and  approaches to improve sales efficacy.

Sales enablement is a cornerstone of a company's GTM or Go To Market Strategy.

Sales enablement services can be in the form of people (e.g. Sales Development Representatives - SDRs), process (improving sales processes), or technology (platforms provided or operated to support sales growth).

Sales Enablement

Building brands. Delivering strategic communications and digital marketing services. Creating social media and influencer campaigns.   Using the best technology to promote the best in tech.

Tech and digital PR

An online platform that manages your email marketing.  The key differentiator is the delivery rate.  A poorly rated platform will have high levels of email rejection.  A good platform will have +90% delivery success rate.

The goal for effective marketing is to have a single version of the truth; one database where you have a 360 degree view of the customer or prospect, know how many times they have been emailed, met with you, or been phoned, what they look at when they look at your website, how long they spend, and indeed what the history of the purchase relationship is, along with other key marketing metrics.

The best email marketing solution will integrate well with your CRM (Customer Relationship Management software) so you can get that single version of the truth.

Email marketing software

The services that a company will buy in order to run their business, and grow their business.  This includes but is not limited to Accounting, IT, Management Consulting, Legal, Human Resources.

Business services can be either internally resourced - where a company will have a department to provide the service, or externally resourced, or outsourced.

Business Services

A broad and fast evolving category of services, as technology developments enable ever more powerful insights into data.  Business information services include offerings from company database search services, to company directories, to market research, competitor analysis, lead generation, marketing and sales support.

Business information services

Services to companies to help them  promote and sell their products or services.

Enabling their markets to understand their offerings, understand what it is that differentiates them from the competition.



Advertising, marketing and PR

We are a global lead generation specialist partnering with B2B companies – we fill pipelines and accelerate global revenue.