Our deep knowledge of tech markets combined with our actionable insights empower organisations to make smart growth decisions.

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OMDIA

Providing competitive advantage to companies by market research insights into competitor and service provider landscapes.  Empowering companies to know who their customers are, and who their new customers should be.  Enabling companies to have the knowledge and expertise to make the right procurement and supply decisions, so that they select the best business partners to enable stability, profitability and growth.

Market Research

Providing the information needed to drive company growth, identify strategic opportunities, and manage supply chain risk. Key use cases are for corporate sales, marketing, procurement, finance, and investment functions. 

B2B data service providers source information from public and private sources.  GDPR compliance is a requirement: with regard to personal data, data owners must have consented or 'opted in' for their data to be shared.




B2B data

A website that provides factual information on any subject

Information portals provide quantitative and qualitative data, and can vary from being strategic, so companies can understand what is going on in their own and customer sectors, to being more focused on specific business information needs, such as identifying, for example, which companies in which sectors may be potential customers, along with possibly also including the information confirming who the initial key contact points would be.

Information Portal

A broad and fast evolving category of services, as technology developments enable ever more powerful insights into data.  Business information services include offerings from company database search services, to company directories, to market research, competitor analysis, lead generation, marketing and sales support.

Business information services

Omdia is a global analyst and advisory leader that helps you connect the dots across the technology ecosystem.