Design
Expedite your ideation, prototyping, and  validating.

Development
Accelerating innovation with AI-powered professionals and Engineers.

Artificial Intelligence
Experts with years of experience in designing and implementing AI at Google.

User Research
Researchers performing 1:1 interviews to understand your users.

Ideation Workshop
For teams that want to come up with the next big feature idea.

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obodo

Creation, coding and development of software for business applications and mobile apps; providing technology solutions and consultancy services to assist application development.

Application development can use Waterfall or Agile methodologies.

Core to the Agile methodology, is DevOps where the Software Development and Live Business Environment Operations teams are joined, rather than being siloed, and where there is continuous deployment of updates, and automated software testing.

Application development is also referred to as custom software development.

The application development process includes
- a discovery phase
- confirmation of high level functionality
- estimation of development costs
- design of the UI / User Interface aka GUI / Graphical User Interface or the front end of an application
- design and architecture of the back end of the application
- specification of the technology stack
- ensuring best security standards and practices
- development of the prototype
- testing
- release to production, often as an MVP / Minimum Viable Product

Application development

Supporting or providing creation services, innovation services, ideation and prototyping for the development of new products, processes, and technologies for your company. 

Delivering that competitive advantage.

Creativity and innovation

UI is the term used for the design and layout of the User Interface.  

UX is the term for the user experience.  A well designed user interface will deliver a great user experience. 


The UX and UI are at the heart of digital transformation. 

Moving from legacy systems and applications that are challenging to use, and business limiting more than business enabling, to systems that are seamless, intuitive, and enjoyable to use.

The core of the user experience will ultimately be driven by the system architecture, but the UX detail needs to be defined alongside, or even in advance of the user interface. It is the role of the system designer to think not just define the required steps of the user experience, but also to be aware of, and account for, "corner cases" that could result in a failed operation or transaction.


UI stands for User Interface, which refers to the visual design and layout of an application or website. UI design includes elements such as buttons, menus, forms, images, and other graphics that a user interacts with when using the application or website. The goal of UI design is to create a visually appealing and intuitive interface that helps users complete their tasks efficiently.


UX and UI : Digital Product Design

IT is the world of Information Technology, and covers everything to to with computer hardware, computer software, information stored on computers, whether in the cloud, or on premise in your own data centre.

IT includes storing, processing, creating or changing data on a computer system - from managing your company accounts, to running your company factory, to creating amazing films, music, art and literature.

IT is at the heart of our world - with applications getting easier and faster to use, and doing more and more for us.

From smart fridges, to smart houses to smart cities - the beauty of efficiency and automation, versus the worries over data privacy, camera surveillance, and govt needs to know, versus an individual's right to privacy.

From cyber currency to cyber crime, from information clarity to online manipulation, troll farms, the dark web, and cyber crime.

This is all the area of IT.

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