Making a purchase decision requires companies to be easily compared, and their differentiators to be understood.

Corporate websites are not designed to be compared one against the another.

Hifo provides a standard, sharp, clear profile: designed to be compared.

Enabling buyers to find the right supplier and make that purchase decision faster.

Hifo is the platform 

(a) for vendors who provide strong and innovative services; for technologies and services that add value in ways that competitors don't.

(b) for buyers to find the technology partners who will enable growth and power competitive advantage.  Hifo is designed to provide clarity on the IT provider landscape and enable that best partner to be found.

Hifo: making it easier to find the best in tech.


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Hifo

Hifo is the B2B portal designed to make it easy for technology buyers to navigate, by offering, to the service provider for their needs.

A website that provides factual information on any subject

Information portals provide quantitative and qualitative data, and can vary from being strategic, so companies can understand what is going on in their own and customer sectors, to being more focused on specific business information needs, such as identifying, for example, which companies in which sectors may be potential customers, along with possibly also including the information confirming who the initial key contact points would be.

Information Portal

Hifo is the business directory with structured data, so you can know exactly who does what, where they do it, and how they do it differently and better.

A database of companies designed to help you find the company you need.  

A marketplace of companies, products and services, that facilitates the research and selection process for buyers.

Business directories have evolved from the old school business directories, into online data bases, which are either built centrally by a company, or are built via a network, where individuals log company details, in order to be sure that their company can be compared with the best providers in a market place.

Company database search providers are generally sector specific; there are very few company databases that are able to cover all sectors and all products.

A company database will by definition be structured, so that someone searching can slice and dice the data, in order to find the firm, and the service that is needed.

Search engines do not provide a database as such: search engines though will use their "spiders" to crawl over the web, extracting information from company websites and pulling results from company databases that are published to the internet.

Each time you do a search engine search, you will get a listing of results, but they are not clearly categorised or structured, and it can take some work to actually find what you need.

Online business directory

Hifo provides a knowledge framework that enables good companies to position themselves so that they can be easily compared with the competition.

Putting the emphasis on capability, not salesmanship.

A framework that enables knowledge to be presented and structured in a useful and efficient way  

Knowledge framework

Hifo is the B2B platform that delivers the knowledge and the insights so that discovering the best company for a specific tech need becomes seamless.

Providing the information needed to drive company growth, identify strategic opportunities, and manage supply chain risk. Key use cases are for corporate sales, marketing, procurement, finance, and investment functions. 

B2B data service providers source information from public and private sources.  GDPR compliance is a requirement: with regard to personal data, data owners must have consented or 'opted in' for their data to be shared.




B2B data

Hifo is a new digital marketing tool.  Beyond the GTM strategy, hifo provides the MTY or the "Market To You" strategy, where the buyer researches and then reaches out to the vendor direct.

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

Hifo confirms the core service and product offerings of companies by sector, enabling fast effective research into provider and competitor landscapes.

Providing competitive advantage to companies by market research insights into competitor and service provider landscapes.  Empowering companies to know who their customers are, and who their new customers should be.  Enabling companies to have the knowledge and expertise to make the right procurement and supply decisions, so that they select the best business partners to enable stability, profitability and growth.

Market Research

Hifo makes the research easy, and the shortlisting efficient. The unique "Compare" function lets companies be seen side by side, with offerings, and differentiators clearly displayed.

A portal that facilitates and enables the procurement process, for  companies, charities, or governmental organisations.

Procurement Portal

Hifo allows the buyer to complete an enquiry form that is then delivered directly to the vendor's chosen email inbox.

Providing your company with the business leads that are right for you; the leads that will become your customers.

Lead generation

The vendor gets a buyer who knows what the vendor does, and how the vendor is differentiated from the competition, reducing the need for sales spiel, and enabling the good conversation to start.

Sales enablement delivers higher sales volumes, greater levels of opportunity conversions, and overall increased sales efficiency.

Sales enablement can be provided by internal sales and marketing functions, external advisory and consulting services, and / or by platforms and technologies that enable insights into sales performance, and identify behaviours, strategies, and  approaches to improve sales efficacy.

Sales enablement is a cornerstone of a company's GTM or Go To Market Strategy.

Sales enablement services can be in the form of people (e.g. Sales Development Representatives - SDRs), process (improving sales processes), or technology (platforms provided or operated to support sales growth).

Sales Enablement

Hifo delivers transparency to the tech vendor landscape via concise profiles, enabling navigation by offering, and clear identification of what differentiates a company at the offering level.

Delivering actionable insights into a competitor landscape: driving decisions on market strategy, enabling market penetration, enhancing customer centricity and loyalty, grow service offerings, and revealing market disruptors.

Enabling the right marketing decisions to be made, and avoiding poor investment decisions.



Market Intelligence includes Competitor Intelligence, which is informed by competitor tracking, and identifies potential risks and threats posed by competitors.    Competitor Intelligence allows for benchmarking of performance and growth.


Market Intelligence

At Twistag, we deliver amazing digital products. 

Our tailor-made, product-focused approach guides every design and technology decision we make. 

Whether it's a small app or a platform for millions of users, our design team crafts your product for scale and engagement. 

We bring digital products to life through cutting-edge engineering & technology. 

Our expertise spans across web and mobile applications, e-commerce, AI solutions, and custom integrations. 

We partner with top-tier brands and have a diverse portfolio that showcases our ability to launch products that solve real problems.

Twistag

A remote strategy, design and development bureau building amazing digital products. 

We want to make our clients and partners successful and grow together, always aiming for win-win solutations.
We help you to adopt digital technologies with DevOps and Agile practives.

For your convinience, you need more than just technical excellence.
We have the ability to:
1. Discover your problem
2. Design a solution that fits your business
3. Develop software solutions
4. Deliver expected results
5. Diagnose performance and other issues
6. Draw-in feedbacks, reports, performance etc. and centralize them
7. Document learnings

We call this the 7D Solution Model, but it's really just a complex process that we simplified for you to manage IT development and operations comfortable.

Lionence

We develop and transform digital business with convenience in mind.

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IT is the world of Information Technology, and covers everything to to with computer hardware, computer software, information stored on computers, whether in the cloud, or on premise in your own data centre.

IT includes storing, processing, creating or changing data on a computer system - from managing your company accounts, to running your company factory, to creating amazing films, music, art and literature.

IT is at the heart of our world - with applications getting easier and faster to use, and doing more and more for us.

From smart fridges, to smart houses to smart cities - the beauty of efficiency and automation, versus the worries over data privacy, camera surveillance, and govt needs to know, versus an individual's right to privacy.

From cyber currency to cyber crime, from information clarity to online manipulation, troll farms, the dark web, and cyber crime.

This is all the area of IT.

A broad and fast evolving category of services, as technology developments enable ever more powerful insights into data.  Business information services include offerings from company database search services, to company directories, to market research, competitor analysis, lead generation, marketing and sales support.

Business information services

Both online and in print.
Books, newspapers, magazines.
Websites and information services.
Fact and fiction.
Arts and sciences.
Informing, educating, and keeping you entertained!

Publishing

Services to companies to help them  promote and sell their products or services.

Enabling their markets to understand their offerings, understand what it is that differentiates them from the competition.



Hifo

Hifo

England, United Kingdom

Estremadura, Portugal