Whether you are a scaleup or a titan – or somewhere in between, our team of marketing and communications experts will help you seize your biggest opportunities and overcome your most challenging obstacles; coupling the magic of storytelling with the science of data to deliver measurable programs that drive your business to the next level, no matter what stage you’re at today.

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Clarity

Building brands. Delivering strategic communications and digital marketing services. Creating social media and influencer campaigns.   Using the best technology to promote the best in tech.

Tech and digital PR

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

Web development services and technology to design, create, and manage websites, so that they deliver for your business, and perform well. 

Designing websites and website applications with strong UIs (user interface) and UXs (user experience) so that they are easy to use, appealing to look at, and well structured from a logical and business perspective.

And then, beyond the design and the function, there is the performance.  It is vital that a website is responsive and fast: this is a function of the hosting, the architected design, and the technologies and languages chosen to build it with.  If the website has business functions, then reliability and accuracy is mandatory.  Integrity of data is ensured by adhering to ACID design principles.

Finally there is the key element of security.  Websites need to be built in alignment with OWASP, and developer teams should have a "security first" approach to design, with assigned AppSec responsibilities.

Website Development and Support

SEO otherwise known as Search Engine Optimisation is the art and science of constructing your company website in the right way, and adding the right copy and content, including video and audio content, so that Search Engines will find your company website, and list it high on search results.

SEO extends to what is referred to as "back-linking" - providing relevant interesting content on other websites with relevant markets, and then linking from the article or post back to the company website concerned.  The higher the "rank" of the website publishing the copy, the more the company website can climb the Search Engine rankings.

SEO - Search Engine Optimisation

Systems and services related to getting value and competitive advantage from your company data.  Analytics can be descriptive, diagnostic, predictive, or prescriptive.

Data analytics applications include marketing, portfolio, risk, people, software, and digital analytics. 

**Marketing optimisation analytics**

Determining how effective marketing campaigns are and guiding marketing decisions and strategy

**People analytics**

Analysing behavioural data to understand how people are managed, how they perform, and helping improve the Human Resources function within organisations, and ultimately the overall performance of the company itself.

**Portfolio analytics**

Using analytics to understand value and risk in a portfolio - be it of lenders, stock holdings, financial holding etc. - and then drive strategy to minimise risk and optimise returns.

**Digital analytics**

Analysing "digital data" relating to computerised and internet activities.  Digital data includes user clicks, user behaviour, keyword searches, etc.

**Security analytics**

Analysing data either on premise or in the cloud to flag cyber threats, cyber threat actors, cyber attacks, and to deliver post breach forensics on an attack.

Data Analytics

UI is the term used for the design and layout of the User Interface.  

UX is the term for the user experience.  A well designed user interface will deliver a great user experience. 


The UX and UI are at the heart of digital transformation. 

Moving from legacy systems and applications that are challenging to use, and business limiting more than business enabling, to systems that are seamless, intuitive, and enjoyable to use.

The core of the user experience will ultimately be driven by the system architecture, but the UX detail needs to be defined alongside, or even in advance of the user interface. It is the role of the system designer to think not just define the required steps of the user experience, but also to be aware of, and account for, "corner cases" that could result in a failed operation or transaction.


UI stands for User Interface, which refers to the visual design and layout of an application or website. UI design includes elements such as buttons, menus, forms, images, and other graphics that a user interacts with when using the application or website. The goal of UI design is to create a visually appealing and intuitive interface that helps users complete their tasks efficiently.


UX and UI : Digital Product Design

Where function takes form. Where ideas are communicated.  Where visions become reality.  The smartest, cleverest, greatest creators providing you with music, film, theatre, photography, video, design, tech, architecture, advertising, promotion, marketing, journalism and public relations services.

Designing products, designing houses, designing apps, creating your world.

Creative

Services to companies to help them  promote and sell their products or services.

Enabling their markets to understand their offerings, understand what it is that differentiates them from the competition.



Advertising, marketing and PR

Clarity is a fast-growing global digital marketing and communications agency working with the world’s most progressive, ambitious companies, using technology for positive impact.