Connect and sell using the industry’s most comprehensive and privacy-compliant Intent data.

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Bombora

Sales enablement delivers higher sales volumes, greater levels of opportunity conversions, and overall increased sales efficiency.

Sales enablement can be provided by internal sales and marketing functions, external advisory and consulting services, and / or by platforms and technologies that enable insights into sales performance, and identify behaviours, strategies, and  approaches to improve sales efficacy.

Sales enablement is a cornerstone of a company's GTM or Go To Market Strategy.

Sales enablement services can be in the form of people (e.g. Sales Development Representatives - SDRs), process (improving sales processes), or technology (platforms provided or operated to support sales growth).

Sales Enablement

Services and technologies that enable greater online sales, higher conversion rates (CVR), lower return rates, and increased return on online advertising spend (ROAS).

Online sales optimisation

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

Creating and selling computer software: whether for on premise, hybrid cloud, or cloud; whether created for commercial enterprises, not for profit, or for retail customers;  whether designed to run on a computer, a mobile device, a server, or cloud provisioned virtual hardware.

Computer software categories include:

- bespoke software designed for your needs: be it an app for your new start-up, a new website or an enterprise application for your business
- commercial off the shelf software (COTS) designed to be best in class for a specific business need or function.
- SAAS - software as a service - running from the cloud.  You don't need to do anything to support the software, you simply subscribe to the service.
- OS - operating software - the software that keeps your computer hardware, or indeed cloud hardware operating as it should
- PAAS - software that supports platform as a service - you don't need to look after the hardware, or the patching, or the provisioning, this is all done for you
- SASE - pronounced SASSY - the new software that 'virtualises' all the hardware and connectivity - so you never need to buy or look after a firewall again

Standard core business software application types include ERP (Enterprise Resource Planning), MRP (Manufacturing Requirements Planning), CRM (Customer Relationship Management), Finance, Accounting, and HR - furthermore each business sector will have specific application types.

Core consumer software categories include gaming, gambling and social media as examples, but the total range of consumer software categories is vast.

The scope, function, and role of software applications is going through a generational change with the power of AI technologies.

Software

Providing information on when companies or individuals show buyer intent. 

The information is generated by tracking and recording online signals to determine how likely a potential customer is to buy a product or service.

Buyer intent can be informed by a wide range of online and offline activities - including visiting websites, search engine searches. online reports read, conferences registered for and attended,  advertisements responded to, and questions and articles posted online.

Buyer intent

IT is the world of Information Technology, and covers everything to to with computer hardware, computer software, information stored on computers, whether in the cloud, or on premise in your own data centre.

IT includes storing, processing, creating or changing data on a computer system - from managing your company accounts, to running your company factory, to creating amazing films, music, art and literature.

IT is at the heart of our world - with applications getting easier and faster to use, and doing more and more for us.

From smart fridges, to smart houses to smart cities - the beauty of efficiency and automation, versus the worries over data privacy, camera surveillance, and govt needs to know, versus an individual's right to privacy.

From cyber currency to cyber crime, from information clarity to online manipulation, troll farms, the dark web, and cyber crime.

This is all the area of IT.

Services to companies to help them  promote and sell their products or services.

Enabling their markets to understand their offerings, understand what it is that differentiates them from the competition.

