All-in-one SEO toolset 

1. Analyze your competitors.
Site Explorer →

2. Audit & optimize your website.
Site Audit →

3. Find keywords your customers are searching for.
Keywords Explorer →

4. Discover content ideas and link opportunities.
Content Explorer →

5. Track your ranking progress.
Rank Tracker →

thumbnail_ahrefs.jpg

ahrefs.jpg

ahrefs

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

SEO otherwise known as Search Engine Optimisation is the art and science of constructing your company website in the right way, and adding the right copy and content, including video and audio content, so that Search Engines will find your company website, and list it high on search results.

SEO extends to what is referred to as "back-linking" - providing relevant interesting content on other websites with relevant markets, and then linking from the article or post back to the company website concerned.  The higher the "rank" of the website publishing the copy, the more the company website can climb the Search Engine rankings.

SEO - Search Engine Optimisation

IT is the world of Information Technology, and covers everything to to with computer hardware, computer software, information stored on computers, whether in the cloud, or on premise in your own data centre.

IT includes storing, processing, creating or changing data on a computer system - from managing your company accounts, to running your company factory, to creating amazing films, music, art and literature.

IT is at the heart of our world - with applications getting easier and faster to use, and doing more and more for us.

From smart fridges, to smart houses to smart cities - the beauty of efficiency and automation, versus the worries over data privacy, camera surveillance, and govt needs to know, versus an individual's right to privacy.

From cyber currency to cyber crime, from information clarity to online manipulation, troll farms, the dark web, and cyber crime.

This is all the area of IT.

Services to companies to help them  promote and sell their products or services.

Enabling their markets to understand their offerings, understand what it is that differentiates them from the competition.

